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Marketing Specialist

Apply now Job no: 512217
Department: Extended Ed & International Ed
Work type: Staff
Location: Stanislaus - Turlock
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications

    • Position Summary
    • (Classified as: Public Affairs/Communications Specialist II)

      Full-time position available on or after June 1, 2022 for Extended and International Education.


      Under the general direction of the Sr. Director of Marketing & Communications in the department of Extended and International Education (EIE), the Marketing Specialist will act as a key project manager serving as the primary lead for marketing projects. The Marketing Specialist is responsible for managing client relations and maintaining the relationship between the Marketing & Communications Department (MarCom) and its partners to ensure business needs and goals are being met. This position is also responsible for planning, coordinating, and implementing marketing initiatives along with generating leads for the programs under EIE.

    • Job Duties
    • Duties include but are not limited to:
      • Collaborate with MarCom to optimize marketing automation and lead nurturing processes through email, content, and social channels.
      • Assist in execution of marketing plans to reach target audience through identified channels.
      • Create, maintain, and distribute monthly marketing reports showing achievement of metrics regarding lead generation and other KPIs.
      • Purchase digital ads, such as social media and web banner ads, and provide analytics on ad performance.
      • Collaborate with MarCom team to develop, execute, and monitor strategic marketing initiatives.
      • Analyze and report on the performance and efficiency of campaigns.
      • Direct and coordinate project development; serve as a point of contact for constituents on assigned projects.
      • Act as project lead for the creation, implementation, and maintenance of MarCom’s project management tool.
      • Manage and schedule out tasks per campaign and/or projects via project management system.
      • Act as primary contact for all work orders and assign tasks as needed to the MarCom team.
      • Conduct marketing research to identify trends among higher education organizations and prepare action plans based on findings.
      • Independently plan, analyze, execute and oversee the process of marketing project requests, translating requests into project and task deliverables, and ensuring all jobs adhere to approved university brand guidelines.
      • Develop, implement and evaluate marketing strategies, including advertising campaigns, content marketing, and other projects.
      • Plan, schedule, and track project timelines, milestones, and deliverables using appropriate tools.
      • Manage and execute print and digital advertisements, among other media advertisements.
      • Manage the development and distribution of all collateral materials including print and digital.
      • In conjunction with the Sr. Director of Marketing & Communications, develop marketing plan and budget for programs under their portfolio.
      • Participate and assist MarCom team in creative briefs of projects.
      • Run weekly, monthly, quarterly, and yearly reports on projects.
      • Attend MarCom meetings and provide analytic reports from marketing campaigns.
      • Manage and maintain project management system, attend conferences to learn about new features that are rolled out and integrate new features into our workflow.
      • Maintain and audit work order forms and make adjustments for the best end-user experience.
      • Maintain EIE’s program marketing budgets including Summer, Winter, and Open University along with all programs held under each division.
      • Communicate effectively with Sr. Director of Marketing & Communications to identify and address areas for improvement.
      • Perform audits on the department website and assign web maintenance tasks.
      • Maintenance of digital files including archiving and file set up.
      • Track and manage financial resources.
      • Oversee and manage promotional item purchases, invoicing, and budgeting per program.
      • Other duties as assigned.
    • Minimum Qualifications
    • Education:  Bachelor's Degree in Business Administration, Marketing, Communications, or similar field of study.

      Experience:  Full-time equivalent of two years of marketing experience.

    • Preferred Qualifications

      • Marketing experience in a higher education institution.
      • High level of organizational and project management skills.
      • Demonstrated experience in implementing and coordinating marketing plans.
      • Demonstrated experience with project management software.
      • Equivalent to three years’ experience in marketing educational programs or equivalent.
      • Ability to work independently, make decisions and multi-task to balance multiple projects.
      • Excellent computer skills and ability to utilize a variety of programs, including Microsoft Office Suite, Mac OS, Wrike, Slack, Salesforce, Adobe Creative Cloud Suite (Photoshop, Illustrator).
      • Demonstrated experience in implementing and coordinating marketing plans.
      • Demonstrated knowledge of creating and reporting of statistical analysis.
      • Excellent project and time management skills.
      • Excellent written and verbal communication skills.
      • Self-motivated with strong attention to detail.
      • Able to work independently and meet deadlines without direct supervision.
    • Knowledge, Skills, Abilities

      • Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
      • Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
      • Ability to build and manage more sophisticated media contacts.
      • Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
      • Working knowledge of copyright and other applicable laws pertaining to publications and the media.
      • Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
      • Ability to analyze and select pertinent facts and integrate them into communication vehicles.
      • Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
      • Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
      • Ability to apply appropriate statistical techniques and methods to research or sports information.
      • Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
      • Ability to provide lead work direction.
      • Working knowledge of protocols and institutional etiquette related to public and media relations.
      • Working knowledge of applicable software packages.
      • Ability to appropriately handle sensitive and confidential information.
    • Special Conditions
    • CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.  Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at:
    • Salary Range
    • Anticipated salary will be $3,515 – $4,218 per month plus excellent paid benefits. Salary will depend on the qualifications of the successful finalist. (Full [Classification Name here] range: $3,515 - $6,358 per month)
    • Compensation & Benefits
    • Commensurate with qualifications and experience.  As a member of the 23-campus CSU System, we offer an extremely competitive benefits package that includes, but is not limited to, outstanding vacation, health, dental, and vision plans; a fee waiver education program; membership in the California Public Employees Retirement System (PERS); and 14 paid holidays a year. Link to (Bargaining Unit: 9) Benefits Summary: CSU Employee Benefit Summary

    • How to Apply
    • To be considered, qualified candidates must submit a completed Stanislaus State online employment application, cover letter, and resumé. Applications are accepted electronically only.  Please note that failure to completely fill out each section of the online application may result in your application not receiving consideration.  To apply online, please click the “Apply Now” button on this page.


      Applications will be processed in accordance with Article 9.3 of the CSU/CSUEU Memorandum of Understanding.  Preference will be given to qualified individuals currently employed at CSU Stanislaus in bargaining units 2, 5, 7, and 9 except when it is determined that it is necessary to appoint outside applicants to meet the best interest of the campus by obtaining specialized skills and abilities not available from current employees.

    • Application Deadline
    • OPEN UNTIL FILLED; SCREENING TO BEGIN ON OR AFTER APRIL 29, 2022 (Applications received after the screening date will be considered at the discretion of the university.)

    • Criminal Background Clearance Notice
    • Satisfactory completion of a background check (which includes checks of employment records, education records, criminal records, civil records; and may include motor vehicle records, professional licenses, and sex offender registries, as position requires) is required for employment.  CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.  Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

    • Additional Information
    • Campus & Area

      California State University, Stanislaus serves the San Joaquin Valley and is a critical educational resource for a six-county region of approximately 1.5 million people. The University is fully committed to creating a culture of diversity and inclusion – one in which every person in the University community feels safe to express their views without fear of reprisal. Widely recognized for its quality academic programs, the University has 10 nationally accredited programs and 662 faculty members. 94 percent of full-time faculty holds doctorates or terminal degrees in their fields. The University offers 43 undergraduate majors, 16 master's programs, 7 post-graduate credentials, a doctorate in education and serves more than 10,000 students. New instructional facilities have been built for the unique pedagogy of professional programs, laboratory sciences and performing arts.

      Stanislaus State continues to receive national recognition with its ranking as one of the best 384 colleges in the nation by The Princeton Review. The University was one of 12 public universities in the nation to be recognized by the American Association of State Colleges and Universities for demonstrating exceptional performance in retention and graduation rates. In addition, U.S. News and World Report ranks Stanislaus State in its top 10 among public universities in the West, while Washington Monthly honored Stanislaus State as the West’s No. 1 university for the money. Stanislaus State also is recognized as a Hispanic-Serving Institution (HSI) by the U.S. Department of Education.

      Clery Act Disclosure

      Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the annual security report (ASR), is now available for viewing at The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Stanislaus State for the previous three years. A paper copy of the ASR is available upon request by contacting the office of the Clery Director located at One University Circle, Turlock, CA 95382.

      Equal Employment Opportunity

      The university is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, national origin, sex, sexual orientation, covered veteran status, or any other protected status. All qualified individuals are encouraged to apply.  The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083, revised 7/21/17, as a condition of employment.

      Applicants requiring necessary accommodations to the application process may contact the Human Resources Department at (209) 667-3351.  California Relay Service is available at (800) 735-2922 voice and (800) 735-2929 TDD.  As a federal contractor, we are committed to attracting a diverse applicant pool.  Please consider completing the Voluntary Self-Identification of Disability form (your response will not be shared with the search committee) at:  Voluntary Self-Identification of Disability PDF Form.

      CSU Stanislaus hires only individuals lawfully authorized to work in the United States.  In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

    • The individuals who appear to be the best qualified for this position will be contacted by telephone or email for an interview.



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