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Marketing Specialst

Apply now Job no: 500052
Department: University Advancement
Work type: Staff
Location: Stanislaus - Turlock
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary

    • Position Summary
    • (Classified as: Public Affairs/Communications Specialist III, Non-exempt)
      Full-time position available on or after May 13, 2021 for Communications and Public Affairs.

      Under the general direction from the Director of Communications and Creative Services, the Marketing Specialist will plan, manage, develop and implement a variety of key marketing communications designed to reach and engage Stanislaus State external constituents. This position is a key project manager and external communications tactician on the communications and public affairs staff, serving as the primary lead for marketing projects, external communications and outreach, and is one of the primary written content creators. This position is integral to advancing the overall communications initiatives of the University, and plays a role in crisis and emergency risk communication activities. 

    • Job Duties
    • Duties include but are not limited to:
      • Create, support, coordinate and execute marketing and outreach initiatives.
      • Direct and coordinate project development; serve as point of contact for constituents on assigned projects.
      • In conjunction with the Director of Communications and Creative Services, develop full scale marketing project plans and collateral to better position the University to achieve its strategic goals.
      • Estimate resources and participants needed to achieve project goals.
      • Conduct appropriate marketing research to identify major market segments and trends, and prepare action plans based on findings.
      • Create and edit/proof written content for video and digital ads, web and marketing communications, publications, promotional materials, brochures, advertisements, magazine and newsletters targeting external audiences.
      • Independently plan, analyze, execute and oversee the process of marketing project requests, translating requests into project and task deliverables, contributing to the creative outcomes of projects, ensuring all jobs adhere to approved Stan State brand and graphics/editorial guidelines.
      • Develop best practices for project execution; assists in preparing documentation and training materials.
      • Develop, implement and evaluate marketing strategies, including advertising campaigns, content marketing, and other projects.
      • Project lead on Stockton Center marketing and communication strategies and plan implementation.
      • Participate and assist in team creative briefings/brainstorming of projects.
      • Plans, schedules, and tracks project timelines, milestones and deliverables using appropriate tools. Delivers and presents monthly progress and status reports as necessary.
      • Lead role in public affairs communication activities, including developing strategies to promote the image of the university and/or programs by using market research data to determine the most effective techniques and approaches for reaching target audiences.
      • Identify the needs and interests of various constituent groups and translate the results of research into strategic communication efforts, including selecting the best medium to achieve strategic institutional goals.
      • Conducts project debriefs and creates a recommendations report to identify successful and unsuccessful project elements.
      • Assist with crisis communications functions, particularly through traditional and electronic communications channels.
      • Day-to-day work includes creating concepts for and coordinating marketing campaigns and promotions, including managing project workflow, and creating and managing budgets for projects and campaigns.
      • Assist with administrative support projects as needed.
      • Lead role on the University Advancement team – leading research, interviews, drafts and edits of strong written content for: scripts for programs and video messages, issue briefs, , newsletters, print publications, recruitment packages, marketing materials, reports, succinct and compelling content for electronic channels, and website content.
      • Participates in brainstorming sessions with creative teams to develop story ideas and content.
      • Develops strong relationships with influential individuals.
      • Cultivates and advises topical experts among university faculty, staff and administrators.
      • Repurpose content from across the University, for a variety of institutional communication vehicles, including social media channels.
      • Conduct relationship-building activities with student-run media as assigned.
      • Write scripts, direct and conduct video production and editing.
      • Work in collaboration with social media manager to align messaging across all traditional and digital media platforms.
      • Attend weekly staff meetings.
      • Create monthly report of activities.
      • Attend program and event planning sessions.
      • Budget planning.
      • Maintenance of historical records.
      • Participate in procedural updates.
      • Assist with Office of Advancement events and activities.
      • Provide leadership and training to work study students and student assistants.
      • Perform other duties as assigned.
      • Other duties as assigned.
    • Minimum Qualifications
    • Education: College degree, which includes relevant coursework in the field.

      Experience: Five years full-time professional experience specializing in the researching, writing and editing of communications content in a higher education institution, public relations agency or closely related field.

    • Preferred Qualifications

      • Bachelor’s or Master's degree in communications, journalism, marketing, public relations or a closely related field. 
      • Demonstrated experience as a marketing coordinator or project manager, with extensive experience meeting tight deadlines in an organized and proactive manner.
      • Ability to work independently, make decisions and multi-task to balance multiple priorities.
      • Demonstrated ability to use considerable judgment and discretion in developing strategic plans and interpreting policies.
      • Demonstrated state-of-the-art knowledge of effective message delivery techniques and audience engagement.
      • Expert level grammar, spelling and composition skills, with knowledge of current Associate Press style.
      • Strong knowledge of legal issues, protocols and etiquette related to public university communications.
      • Excellent computer skills and ability to utilize a variety of programs, including Microsoft Office suite and the current version of the Macintosh computer operating system.
      • Proficiency in video production and editing.
      • Appreciable ingenuity is used to conceive of marketing and communication strategies and develop communication concepts, ideas and campaigns.
      • Demonstrated experience in the production of materials such as news releases, issue briefs, advisories, grant applications, development communications materials, newsletters, hard news and feature stories, and succinct, compelling content for electronic communication channels.
      • Demonstrated prior professional experience with the development, implementation and evaluation of strategic communications plans, including the ability to apply market research to identify communication needs and specific target audience through statistical and data-driven analysis.
      • Demonstrated prior full-time professional experience writing concisely, effectively and persuasively in a variety of styles for specific audiences under sometimes-extreme time constraints.
      • Demonstrated prior full-time professional experience interfacing with executive level staff to identify, leverage and synthesize information into meaningful communications messages for a variety of target audiences.
      • Ability to handle more sensitive issues and complex media contacts.
    • Required Qualifications

      • Working knowledge of protocols and institutional etiquette related to public and media relations.
      • Basic knowledge and understanding of media outlets including print, television, and radio.
      • Working knowledge of applicable software packages.
      • Ability to appropriately handle sensitive and confidential information.
      • Basic knowledge of market research and related techniques. Working knowledge of summary statistics as they relate to research or sports information.
      • Exceptional interpersonal skills, including strong public speaking, listening and interpretive.
      • Thorough knowledge of and ability to use effectively media outlets including planning media coverage and marketing campaigns for the university and events.
      • Ability to apply appropriate statistical techniques and methods to research or sports information.
      • Ability to analyze and select pertinent facts and integrate them into marketing and communication vehicles.
      • Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
      • Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
      • Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
      • Ability to provide lead work direction.
      • Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
      • Working knowledge of appropriate use of statistical techniques.
      • Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
      • Thorough knowledge of applicable copyright and other laws pertaining to written materials, publications, confidentiality, publications and the news media.
      • Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
      • Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
      • Ability to understand issues from a broad, strategic perspective.
      • Demonstrated ability to market story concepts to university officials and media outlets.
      • Expert writing and editorial skills.
    • Salary Range
    • $4,101 - $7,425 per month plus excellent paid benefits.  (Anticipated salary will be $4,101 – $4,921 per month, depending on the qualifications of the successful finalist.)
    • Compensation & Benefits
    • Commensurate with qualifications and experience.  As a member of the 23-campus CSU System, we offer an extremely competitive benefits package that includes, but is not limited to, outstanding vacation, health, dental, and vision plans; a fee waiver education program; membership in the California Public Employees Retirement System (PERS); and 14 paid holidays a year. Link to (Bargaining Unit: 9) Benefits Summary: CSU Employee Benefit Summary
    • How to Apply
    • To be considered, qualified candidates must submit a completed Stanislaus State online employment application, cover letter, and resumé. Applications are accepted electronically only.  Please note that failure to completely fill out each section of the online application may result in your application not receiving consideration.  To apply online, please click the “Apply Now” button on this page.


      Applications will be processed in accordance with Article 9.3 of the CSU/CSUEU Memorandum of Understanding.  Preference will be given to qualified individuals currently employed at CSU Stanislaus in bargaining units 2, 5, 7, and 9 except when it is determined that it is necessary to appoint outside applicants to meet the best interest of the campus by obtaining specialized skills and abilities not available from current employees.

    • Application Deadline
    • OPEN UNTIL FILLED; SCREENING TO BEGIN ON OR AFTER MAY 13, 2021 (Applications received after the screening date will be considered at the discretion of the university.)
    • Criminal Background Clearance Notice
    • Satisfactory completion of a background check (which includes checks of employment records, education records, criminal records, civil records; and may include motor vehicle records, professional licenses, and sex offender registries, as position requires) is required for employment.  CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.  Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
    • Additional Information
    • Campus & Area

      California State University, Stanislaus serves the San Joaquin Valley and is a critical educational resource for a six-county region of approximately 1.5 million people. The University is fully committed to creating a culture of diversity and inclusion – one in which every person in the University community feels safe to express their views without fear of reprisal. Widely recognized for its quality academic programs, the University has 10 nationally accredited programs and 662 faculty members. 94 percent of full-time faculty holds doctorates or terminal degrees in their fields. The University offers 43 undergraduate majors, 16 master's programs, 7 post-graduate credentials, a doctorate in education and serves more than 10,000 students. New instructional facilities have been built for the unique pedagogy of professional programs, laboratory sciences and performing arts.

      Stanislaus State continues to receive national recognition with its ranking as one of the best 384 colleges in the nation by The Princeton Review. The University was one of 12 public universities in the nation to be recognized by the American Association of State Colleges and Universities for demonstrating exceptional performance in retention and graduation rates. In addition, U.S. News and World Report ranks Stanislaus State in its top 10 among public universities in the West, while Washington Monthly honored Stanislaus State as the West’s No. 1 university for the money. Stanislaus State also is recognized as a Hispanic-Serving Institution (HSI) by the U.S. Department of Education.

      Clery Act Disclosure

      Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the annual security report (ASR), is now available for viewing at The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Stanislaus State for the previous three years. A paper copy of the ASR is available upon request by contacting the office of the Clery Director located at One University Circle, Turlock, CA 95382.

      Equal Employment Opportunity

      The university is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, national origin, sex, sexual orientation, covered veteran status, or any other protected status. All qualified individuals are encouraged to apply.  The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083, revised 7/21/17, as a condition of employment.

      Applicants requiring necessary accommodations to the application process may contact the Human Resources Department at (209) 667-3351.  California Relay Service is available at (800) 735-2922 voice and (800) 735-2929 TDD.  As a federal contractor, we are committed to attracting a diverse applicant pool.  Please consider completing the Voluntary Self-Identification of Disability form (your response will not be shared with the search committee) at:  Voluntary Self-Identification of Disability PDF Form.

      CSU Stanislaus hires only individuals lawfully authorized to work in the United States.  In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

    • The individuals who appear to be the best qualified for this position will be contacted by telephone or email for an interview.



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